CHEERS TO THE INDUSTRY: DRINKS COLLECTIVE SHOW LAUNCHES

After the success of the inaugural Commercial Drinks Show last year, the country’s largest event dedicated solely to Australia’s $16bn on-premise liquor industry is back with a revamped image.

Re-launching in September as Drinks Collective Show, the new brand better encompasses its offering to the industry and is set to return with a bang (or should that be a pop!).

After conducting extensive research within the industry, Drinks Collective has been reimagined to cater specifically to the needs and demands of the country’s buzzing on-premise liquor industry and the myriad of businesses that exist within that.

Drinks Collective has pioneered experts of the industry including show ambassadors Kirrily Waldhorn (Beer Partner), David Messum (Wine Curator), Nigel Weisbaum (Spirits Ambassador), and Mitch Wilson (Bar Ambassador) who will each bring their individual expertise to the show floor and have provided crucial input into the evolution of the event.

“The natural progression of last year’s event into Drinks Collective is an exciting shift and represents the stirring changes happening within Australia’s liquor industry,” says Kirrily. “We’ve worked with the event team to create a show and content that has been specifically tailored to reflect current industry trends and demands.”

As well as showcasing the latest and best in drink offerings, Drinks Collective will also provide three days of free educational sessions and masterclasses designed to provide practical advice to industry members. From curating the perfect beer menu or wine list, learning the best business models for bars or paired tasting sessions – there is something for every venue.

The full seminar program will be announced shortly.

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